Iron Okami (Japanese for Wolf) aims to move away from the current and saturated Café Racer/Custom bike scene and instead, take inspiration from 80s and 90s (primarily Japanese) sports bikes and the cultural climate that surrounded these bikes at the time. It is a mix of Japanese tech culture, cyberpunk, vaporwave, cinema and videogames of the 80s and 90s. 

Although influenced by dreary visions of the future, the brand is determined not to be a contributing factor. On every level possible, Iron Okami’s products are sustainably sourced and made from materials that do not harm the environment in any way. 

The brand identity is a flexible, immersive, storytelling experience, centred around the tagline of “dystopian style, utopian ethics”. The designs are inspired by the word ‘topian’, meaning ‘an imagined state or place’ – and Iron Okami becomes that place.