When I first met Kitty, she described her job as “capturing weddings with a sense of creativity & fun, creating beautiful images you'll want to hang on your wall, capturing the silly moments that aren't always pretty, & photographing love without taking anything too seriously”. Her style is unique, cinematic, and adventurous, so she needed a new brand identity to represent this.

The concept for her branding focuses on the wedding day itself (and the after party!). Taking inspiration from night/day, yin/yang, and couples in love, the logo features a bespoke sun/moon shape that is used throughout and is hinted at within the brand by using circular shapes and matching illustrations.

As well as branding & brand guidelines, the project also involved a website, print collateral and an editorial style brochure that she could hand out to new clients.