Since day one Lips & Locks have been a big advocate of empowering women; encouraging them to be true to themselves and comfortable in their own skin. An ethos they take with them to every client.

Over a 5 year journey Lips & Locks had grown into a company that comprises over 10 Artists and have worked on over 500 Weddings. However, they needed a new brand that reflected their vision and growth.

The brand is minimal and chic, but also welcoming and friendly; comprising of a wordmark and simple colour palette, as well as modern yet classic typography, with a website to match. A set of ampersands have been designed as a flexible and interchangeable logo system, representing each unique bride.